Story abundance at Reuters
This a great content meal, served attractively by a team that manages a fantastic pile of content. The stream of projects and travels creates a pleasant feeling of abundance, but the UI design is not giving a clear view on what is offered. It can be tough to find the specific topic you are looking for in this Reuters app.
The news division from Thomson collects and distributes photo-documentaries, together with textual backgrounds and many playfull add-ons to clients, like news organizations and NGO’s. The stories, partly multimedia productions, are uploaded in a daily frequency. The app became highly appreciated, proven by dozens of awards in two years time.
In the app a navigation through categories is available, but not very visible and located to deep in the stucture. The application doesn’t offer a good explanatory background to what we are looking at, which is necessary with such a huge load of content. It is great to have this much in store but it magnifies the importance of good navigation and archiving possibilities at the same time.
Reuters' approach of the app shows they are well connected to their target group. Like when they show the world map which is connected to up-to-date developments in a very smart fashion, fantastically done!
All ’n’ all the application is very lovable, but too image-oriented. It would become easier to navigate and understand when the producers would add explanatory texts and navigation elements for easier usage. A phenomenon well spread in the world of photography is that all products and output seem to be made for photographers thenselves. Keep your clients in mind, they are the users!
The Wider Image by Thomson Reuters
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