

Big data on the back, small data on the front
It’s all in the thumb. Mobile devices are frequently used on-the-go, which makes the probable instrument of your body stearing the wheel...


Every day storytelling
This post is not just about a great storytelling example. It's about a brand that is employing storytelling in a day-to-day practice....


How do you pronounce 'caramel'?
Sometimes, we are delighted by people in the communication industry who put a variety of media to use, resulting in a productive...


Super short stories
Stories don't have to be long stories. They can also be in six. Six seconds, six words. Take Visa, the credit card company. In the credit...


The mother of all modern stories
Taking journalism as an example for storytelling is not a very eye-opening thing to do. But some stories in the media are iconic, and we...


5 HOT VISUAL STORY TACTICS
It is a myth that an image would tell more than a thousand words, but an image is definitely the place in your brain where your story may...


Causes worth telling about
Connecting a brand to social goals worth fighting for is a proven marketing strategy, but not one without risks. Oil companies that...