Lego's mission leads to the best brand story
Why is a story from one brand sometimes so much more attractive than another? Blogger Omar Katan has an appealing explanation, with a...
Showing vulnerability has never been so profitable
Revitalization of your brand through storytelling can be done in ways that might not be the most logical ones that will come up in the...
The Marriott movie is a story
What is the most engaging way to tell a story these days? It's the feature film, folks at Marriott hotel chain must have thought. So...
THE 7 CLASSIC STORIES TO SUIT YOUR BRAND
We are simple minds, us humans. We are programmed for just seven types of storytelling, and you know them all. You’ve read them, or seen...
Don't eat dead chimps
The value of stories is not overrated. As long as people will thank their lives to stories they will never be. Like in Ebola-struck...
Strong brands can make new money
A beautiful London brand valued the importance of omnipresence in the right way and became one of the innovators of the retail industry....
Coca-Cola serves liquid content - what else?
Did you know the famous Coca-Cola bottle was the first package that earned a trade mark status? How that evolved is a story on the...
Storytellers of the future
Meet the storytellers of the future. Image-makers of the future. Filmers, narrators, script-writers, editors and more. All-in-one person....
A dramatic surprise on a quiet square
We don't want to keep this one away from you. This campaign, from 2012, became an epic example for marketeers and storytellers worldwide....