

”Brands need to keep investing in connecting emotionally.”
BOYD COYNER, German born, American raised, Dutch citizen was behind many appealing brand stories that you might have seen. He worked for...
Producing a story diminishes the trauma
Storytelling is best practiced by content professionals who know how to write, edit and script, right? Wrong. The proof is in the...


Making interactive stories yourself
Any form of digital storytelling requires some kind of digital development, coding or nerdy technology skill. If you're in a big...


Content recycling awakes sleeping money
I would not have shortlisted the New Yorker years ago as becoming a frontrunnng innovative multi-platform publisher by now. But they...


You're part of the story
Imagine a story that's not so much something to read, to listen to, to watch. But to be part of it. Is that not just what life itself is?...


The sixth sense is called 'Experience'
While every channel, every touch point or platform is extensively analyzed and projected on infographics, the most important one stays...


Culture as a collection of stories
The NATIONAL TRUST is a typical British institution, as it is found long ago with the aim to preserve everything we know Britain for:...


Fashion is a story about women
Very often, stories originate from great heritage. It is in the past that the heroes from today earned their sometimes mythological...


SPIKING 5 MULTIMEDIA MYTHS
OK, true, multimedia storytelling has become big. So the hyper words saying ‘the next big thing’ is coming, from years ago, became...