

Innovation at Marriott is called brand newsroom
Marriott International last month opened its M Live Asia Pacific real-time marketing and brand newsroom in Hong Kong, the company’s...
A lesson for Johnnie Walker - and others
The suprise hit of 2015 in branded content is a stunning Johnnie Walker video, now a big viral on social media, and the talk of the...
Publish your story at the right time
Tech-publisher Wired is working their own multiplatform ecosystem by using platform characteristics to add value to their content. Since...


Stories from unexpected parts of the world
We tend to look at the Anglo-saxon world if we want to be inspired for marketing and media innovations. And probably it's true that the...


Live up to your mission BMW!
It is great to have ambitious co-workers and friends in your circle, but I am happy BMW isn’t part of mine. After a steaming mission,...


Southwest Airlines' nutty stuff
America Airline Southwest has since its conception in 1971 always been an innovative runner up, challenging the big brands. It was one of...


Swimming, boating and flying in just one NYT story experience
“Ayungin is different. In the reef’s shallows there sits a forsaken ship, manned by eight Filipino troops whose job is to keep China in...
Why you need to become a movie director
Video rapidly is becoming the number one form of social media content. People don't want to read text anymore, they want to watch and...