AirBnB works spot on brand trends
Another fine lesson to learn: let your customers tell about their experiences with your brand. If the mise-en-place is good, the results...


Transmedia is the new storytelling
The new hypeword has been with us for a couple of years, and still it sounds new. Transmedia storytelling or marketing: what is it...
How touchscreens make us feel better about content: 5 tips
In a special journal, Cyberpsychology, Behavior, and Social Networking in September 2015 published about a phenomenon called...


4 Archetypes of storytelling: the theory
We tried to cover theories of storytelling and familiar techniques here before, like this post on classic theories. In this post, we will...


How to be successful on YouTube in 7 steps
OK, we all know YouTube is the biggest user generated video platform today and the second largest search engine after Google. But more...


Do Dino's have lips?
It sure is a smart move to give app users the opportunity to choose for a character themselves and develop a relationship with the...


History to be retold in a new way
Ten years after the demolishing that hurricane Katrina and the resulting flood did to New Orleans, the city is still left with marks. Too...