How to be successful on YouTube in 7 steps
OK, we all know YouTube is the biggest user generated video platform today and the second largest search engine after Google. But more important to Triggertales is that it is a great platform to tell your brand story in an extremely engaging way.
Have a look at the video with Unilever‘s Geoff Seeley (All Things Hair), Adidas‘ Rob Hughes and Pepsi (Max)’s Aman Matharu on how to be successful on YouTube. It is a valuable five minutes spent with sticky learnings. Here we go:
Be authentic; make sure your content is real. Show that your brand is not a marketing doodle, but a follow-up of passion. “We’re not gonna deliver if we don't stop holding up bottles and shoving it in peoples faces!”, Geoff Seeley states
Be relevant; create content around your audience’s interests and needs. Solve their problems and make talking about it worth while
It doesn’t have to be glossy; a homemade (user-generated) feel has more credibility, opposed to a corporate marketing feel
Collaborate; connect with influencers and partners on YouTube in your niche. Provide general brand guidelines for your brand (yourself), but let them present your brand to their audience the way they see best, as they know their audience best
Listen to your audience; interact with your fan base, ask them what they want and give it to them. They expect it and it also contributes to your authenticity, it is worth the effort and time. Rob Hughes: “We have a dedicated community manager’
Don’t expect engagement, ask for it; have a regular call to action and ask your subscribers to engage with you via likes, followers or comments. Not only on YouTube, but also on your other social media channels such as Twitter via dedicated #hashtags. Use different accounts for different content domains, you will be an effective curator of the users spare time
Be regular and reliable; make sure your audience can count on you. If you disappoint your fans you will loose credibility very quickly Great learnings, aren’t they? With paradigm shifts on the way: “We’ve gone from producing maybe one or two ads per campaign to 10, 20, maybe 30 pieces of video content”.