

How to be successful on YouTube in 7 steps
OK, we all know YouTube is the biggest user generated video platform today and the second largest search engine after Google. But more...
The Transmedia theories: 6 elements
There's a lot of theorizing going on around the concept of storytelling, especially since the digital revolution rocked the world of...


5 Keys to successful storytelling
As advocates of merging brand journalism and marketing, storytelling is our tool. But how do we maximize the output of the proces and...
Talking about transmedia: 4 courses
We have been advocating storytelling here in a more complex way. Bring your narrative as an immersive experience to your audience: tell...
THE 7 CLASSIC STORIES TO SUIT YOUR BRAND
We are simple minds, us humans. We are programmed for just seven types of storytelling, and you know them all. You’ve read them, or seen...


5 HOT VISUAL STORY TACTICS
It is a myth that an image would tell more than a thousand words, but an image is definitely the place in your brain where your story may...


SPIKING 5 MULTIMEDIA MYTHS
OK, true, multimedia storytelling has become big. So the hyper words saying ‘the next big thing’ is coming, from years ago, became...
9 STRATEGIES FOR INCREASING YOUR CREATIVITY
Creativity is not for sale. No matter if you are are just a bit talented in the field of bright lights, it would be a pity to leave...