

Open up the proces, dress for succes
Being a successful artist has a lot to do with one’s mindset. Seeing the way craftsmen like Mark Ulriksen open up their story shows us...


Data represent stories about life and death
Each data point can contain a dramatic story, used as a compelling bridge to meta communication. These findings were the result of the...


5 Ways to optimize your videomarketing
The past year it has become crystal clear that video consumption is sky-rocketing across all devices and platforms. We think it is safe...


"Ninety percent of people in Washington are sodomites"
Dedicated reporting to one dossier at at time leads to diverse stories with fascinating angles and backgrounds. The fresh online concept...


The future of storytelling according to Lattitude
What do you do if you want to show potential clients you know a lot about digital communication and creating engagement? Right: you show...
AirBnB works spot on brand trends
Another fine lesson to learn: let your customers tell about their experiences with your brand. If the mise-en-place is good, the results...


Transmedia is the new storytelling
The new hypeword has been with us for a couple of years, and still it sounds new. Transmedia storytelling or marketing: what is it...
How touchscreens make us feel better about content: 5 tips
In a special journal, Cyberpsychology, Behavior, and Social Networking in September 2015 published about a phenomenon called...


4 Archetypes of storytelling: the theory
We tried to cover theories of storytelling and familiar techniques here before, like this post on classic theories. In this post, we will...


How to be successful on YouTube in 7 steps
OK, we all know YouTube is the biggest user generated video platform today and the second largest search engine after Google. But more...