Open up the proces, dress for succes

Being a successful artist has a lot to do with one’s mindset. Seeing the way craftsmen like Mark Ulriksen open up their story shows us how close a spectator can get to the story, in this case: the real person. In other cases: the real brand.

Why don’t brands learns from the small examples, let alone apply those? It would be great to see what happens when a brand would show its failures or doubts, something they never do. Like Mark Ulriksen, when he publishes his rejected cover-ideas for The New Yorker. It would be even better if he would tell us why.

Mark Ulriksen is opening up his production process via his blog, writes about his thoughts and experiences while painting and gives us an open look behind the scenes. It proved to be a smart strategy to allow some (but not too much) personal life, like in the process of incidental co-creations. Of course, the quality of filming, photo’s and texts could be better, but the way the whole story of Mark, The Artist is constructed is an inspiring template. Imagine this with a sufficient budget and up-scale execution…

The validation of ‘handcrafted’ stories is rising, like animated stories in commercials and illustration in campaigning, which has never left the building. They have the big advantage of being able to control every detail themselves, every line, every frame in the film. This must be an appealing practice for brand managers: co-creaction with artists give them a great deal of control.

Artists position themselves as brand more and more, with a good social media strategy and consistent communication execution. At Triggertales we welcome more independants at our training classes than ever before, a positive sign of the exchange of expertise between companies and indies, and of their awareness of brand strategies. Get connected!