Talking about transmedia: 4 courses
We have been advocating storytelling here in a more complex way. Bring your narrative as an immersive experience to your audience: tell...


The Visual Web is a story accelarator
When the process becomes the story, it's a comfortable ride when things happen like in the Buick case. This classic automotive brand...


John Lewis is jerking your tears this Christmas
Christmas 2015 will see a 100 procent full moon, at night of course. So, with the holiday season coming, Britains upmarket department...


Lack of time? Use multi-media!
Now that is a refreshing combination: time scarcity and multi-media storytelling. Since the most exclusive valuable we have has become...


Investigative digital storytelling setting an example
For good reasons, we'll feature digital stories from the world of journalism here. Because they set examples or show us what storytelling...
Lego's mission leads to the best brand story
Why is a story from one brand sometimes so much more attractive than another? Blogger Omar Katan has an appealing explanation, with a...


Showing vulnerability has never been so profitable
Revitalization of your brand through storytelling can be done in ways that might not be the most logical ones that will come up in the...


The Marriott movie is a story
What is the most engaging way to tell a story these days? It's the feature film, folks at Marriott hotel chain must have thought. So...
THE 7 CLASSIC STORIES TO SUIT YOUR BRAND
We are simple minds, us humans. We are programmed for just seven types of storytelling, and you know them all. You’ve read them, or seen...


Don't eat dead chimps
The value of stories is not overrated. As long as people will thank their lives to stories they will never be. Like in Ebola-struck...