AirBnB works spot on brand trends

Another fine lesson to learn: let your customers tell about their experiences with your brand. If the mise-en-place is good, the results of a campaign can turn out to be the best storytelling content possible. Sometimes it seems like an angel is guiding the process, like in the case of AirBnB…

When Cathrine booked her father Jorg a trip to Berlin in 2014 (at the 25th celebration of the opening of the Wall), who used to be a border guard at the Berlin Wall for many years of his life, she was not looking for any place specific to stay. She just wanted to be in the eastern part of town for the vibe and energy of it.

The experience of working at the Wall was of great influence on her fathers philosophy of life, and his caring daughter thought a Berlin visit might help him opening up. Look what happened when she bright her father to the rented AirBnB apartment.

The concept is spot on trend in 2016 because of the thing that fascinates consumers the most at this moment in time: which problem does this brand solve for me and in what manner? When it’s been done in an emotionally driven way, based on the storytelling archetype of the hero, like in this case, for sure the applause will not fade away quickly.

Brand owned stories like this deserve the spotlight, although at Triggertales we would have loved to see the fathers actual face and probable twinkle in his eye when talking about his new friend host and former ‘collegue’ Kai.