In search of the story's excellence
- CONTENT PRACTICES
- 9 jul 2015
- 1 minuten om te lezen
It's decades ago since TOM PETERS wrote his disruptive In Search of Excellence. But his notions still stand. And he also has something to say about Storytelling. Do you think your brand is the most important aspect of your company? Think again. Listen to Peters in this short video about what he has to say on the importance of your company's story.
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