

Data represent stories about life and death
Each data point can contain a dramatic story, used as a compelling bridge to meta communication. These findings were the result of the...


“Why do we need a new genre of storytelling?”
“As a culture we are collectively creating the building blocks of a radically new genre of storytelling.” Janet Murray’s voice-over is...


Innovation at Marriott is called brand newsroom
Marriott International last month opened its M Live Asia Pacific real-time marketing and brand newsroom in Hong Kong, the company’s...
Publish your story at the right time
Tech-publisher Wired is working their own multiplatform ecosystem by using platform characteristics to add value to their content. Since...


Swimming, boating and flying in just one NYT story experience
“Ayungin is different. In the reef’s shallows there sits a forsaken ship, manned by eight Filipino troops whose job is to keep China in...
Why you need to become a movie director
Video rapidly is becoming the number one form of social media content. People don't want to read text anymore, they want to watch and...
Storytelling archetypes fuel script twists
OK, this is not a multi-platform campaign story, and yes, that is our Holy Grail. But this simple story built on a single archetype is so...


The Visual Web is a story accelarator
When the process becomes the story, it's a comfortable ride when things happen like in the Buick case. This classic automotive brand...


John Lewis is jerking your tears this Christmas
Christmas 2015 will see a 100 procent full moon, at night of course. So, with the holiday season coming, Britains upmarket department...


The Marriott movie is a story
What is the most engaging way to tell a story these days? It's the feature film, folks at Marriott hotel chain must have thought. So...