

Coca-Cola serves liquid content - what else?
Did you know the famous Coca-Cola bottle was the first package that earned a trade mark status? How that evolved is a story on the...


Storytellers of the future
Meet the storytellers of the future. Image-makers of the future. Filmers, narrators, script-writers, editors and more. All-in-one person....


Big data on the back, small data on the front
It’s all in the thumb. Mobile devices are frequently used on-the-go, which makes the probable instrument of your body stearing the wheel...


The mother of all modern stories
Taking journalism as an example for storytelling is not a very eye-opening thing to do. But some stories in the media are iconic, and we...


Causes worth telling about
Connecting a brand to social goals worth fighting for is a proven marketing strategy, but not one without risks. Oil companies that...
Producing a story diminishes the trauma
Storytelling is best practiced by content professionals who know how to write, edit and script, right? Wrong. The proof is in the...


Making interactive stories yourself
Any form of digital storytelling requires some kind of digital development, coding or nerdy technology skill. If you're in a big...


Content recycling awakes sleeping money
I would not have shortlisted the New Yorker years ago as becoming a frontrunnng innovative multi-platform publisher by now. But they...


You're part of the story
Imagine a story that's not so much something to read, to listen to, to watch. But to be part of it. Is that not just what life itself is?...


The sixth sense is called 'Experience'
While every channel, every touch point or platform is extensively analyzed and projected on infographics, the most important one stays...